We were assigned a live brief with the NHS to design a logo to represent the photography department of the hospital known as Newcastle Medical Photography. The job of these people is to photograph patients which are kept as visual records. These records are kept internally to help with diagnosis and patient information and are also used in other hospitals. The client stated that the logo must; capture the purpose of the department, have impact i.e be clear on what is trying to say, be graphical, fresh and edgey. The logo will be applied on disks, consent forms, contact cards and other electronic media. I created my logo by combinging graphics of a camera and a lifeline which is displayed on patients monitors while under care of the NHS.
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